Video Marketing isn’t just a trend—it’s the language of the internet. Whether you’re building a brand, selling a product, or trying to grow your audience, video gives your message the reach and emotional punch it needs. This category focuses on how to use video to connect, convert, and grow. You’ll learn strategy, planning, content types, distribution tips, and analytics without drowning in jargon. From YouTube campaigns to Instagram teasers to email-embedded videos, we’ll show you how to use video across platforms to get real marketing results. If you’re tired of making content that disappears into the void, it’s time to learn what video can really do.
If you run an ecommerce business and want real results from your email marketing, let’s talk video. This isn’t theory—I’ve seen the numbers in my own business, and they’re game-changing. I run two brands: FilmAndLearning.com and OverlandTrailer.com. At Overland Trailer, I use video email marketing every single week. Whether I’m sharing a behind-the-scenes tip on […]
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How to Make a Fanbase with Video This past weekend a new football league – the XFL- launched. Now, I’m not an avid football fan but I was curious how a startup like the XFL would pitch itself and build it’s fanbase – in contrast to the well established NFL. What I found is that
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Why YouTube Shorts Ideas Matter (Even If You Hate Vertical Video) Coming up with compelling youtube shorts ideas can feel like you’re just playing catch-up with TikTok, right? Let’s cut the eye-roll. Even if you’re a seasoned filmmaker who’d rather stick to glorious widescreen, ignoring Shorts is like leaving views on the table—especially when the
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These video tips for authors show you how to connect, build trust, and grow your audience using simple videos—without having to become a TikTok dancing sensation. I mean just look at best seller Brandon Sanderson (above), he has a massive following just by being himself. If you’re an author quietly hoping that video will just
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Turn AI Images into Animated YouTube Gold How do you make animated AI images? You know those cozy, never-ending winter cabin scenes rack up millions of views on YouTube? The ones—fire crackling, snow falling, jazz softly playing in the background. They’re hypnotic, they run for hours, and they bring in serious ad revenue. Now, what
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Ready to dominate YouTube trends in 2025? This year’s hottest trends have lots of opportunities. From immersive 360° storytelling and AI-powered videos to bite-sized micro-learning and sustainable living challenges, these ideas will captivate your audience and drive massive engagement. If you’re like me, coming up with ideas can be a challenge. That’s why I made
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Amazon Prime Video’s political ad ban is making waves in the streaming industry, especially during election years. By prohibiting political advertisements, Amazon Prime Video ensures that viewers can enjoy their favorite shows and events without the interruptions often associated with election seasons. Key Takeaways Point Details Policy Ban Amazon Prime Video bans political ads during
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The Importance of Video PSAs Video Public Service Announcements (Video PSAs) serve as powerful tools for advocacy groups, governmental bodies, and socially conscious organizations to communicate urgent and impactful messages to a broad audience. These visual narratives are designed not just to inform but to evoke emotional responses and inspire action among viewers.I’ve found these
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10 Business Video Ideas Need some Business Video Ideas? Video is one of the most popular and influential forms of content on the internet. According to a report by Cisco, video will account for 82% of all internet traffic by 2023. That means if you want to reach and engage your potential customers online, you
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Benefit From Video: Introduction Every business can benefit from video with Video Marketing. Video marketing is the use of videos to promote your products, services, or brand online. According to a 2023 report by HubSpot, 86% of businesses use video as a marketing tool, and 93% of marketers say that video is an important part
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