10 Business Video Ideas

Need some Business Video Ideas? Video is one of the most popular and influential forms of content on the internet. According to a report by Cisco, video will account for 82% of all internet traffic by 2023. That means if you want to reach and engage your potential customers online, you need to incorporate video into your marketing strategy.

But how do you create videos that stand out from the crowd and achieve your business objectives?
What kind of videos should you make for your brand?
And how do you produce and distribute them effectively?

In this article, we’ll answer these questions and more. We’ll share some of the best business video ideas you can use to grow your brand and reach more customers. We’ll also give you some tips and resources on how to create high-quality videos that resonate with your audience.

Key Takeaways

Video is a powerful marketing tool that can help you showcase your products or services, educate your audience, and build trust and credibility.
There are many types of videos you can create for your business, depending on your goals, audience, and budget.
Some of the most effective business video ideas are product demos, customer testimonials, explainer videos, behind-the-scenes videos, and live videos.
To create engaging and professional-looking videos, you need to follow some best practices, such as planning your content, choosing the right equipment, and editing your footage.
You also need to optimize your videos for SEO, distribute them on the right platforms, and measure their performance.

Video Matters for Your Business

Before we dive into the specific video ideas, let’s take a look at why video is so important for your business. Here are some of the benefits of using video to promote your brand:

Video can help you showcase your products or services in a more engaging and realistic way than images or text. You can demonstrate how your products work, how they solve your customers’ problems, and what makes them unique.
Video can help you educate your audience about your industry, your brand, and your value proposition. You can use video to explain complex concepts, share your expertise, and answer common questions.
Video can help you build trust and credibility with your audience. You can use video to show your brand personality, your team, and your customers. You can also use video to share customer testimonials, reviews, and case studies that prove your credibility and social proof.
Video can help you increase your website traffic, conversions, and sales. Video can boost your SEO ranking, as Google favors websites that include video content. Video can also increase your click-through rates, as people are more likely to click on a video thumbnail than a text link. Video can also increase your conversion rates, as people are more likely to buy from you after watching a video that explains your product or service.
Video can help you reach a wider and more diverse audience. Video is easy to consume and share on different platforms and devices. You can use video to reach people who prefer visual content over text, or who speak different languages. You can also use video to tap into the huge audiences of platforms like YouTube, Facebook, Instagram, and TikTok.

The Right Business Video Idea

Now that you know why video marketing is essential for your business, how do you decide what video ideas to make? There are many types of videos you can create for your business, but not all of them will suit your goals, audience, and budget.

To choose the right type of video for your business, you need to consider three factors:

Your goal: What do you want to achieve with your video? Do you want to increase brand awareness, generate leads, educate your audience, or drive sales?
Your audience: Who are you trying to reach with your video? What are their pain points, interests, and preferences? How do they consume video content?
Your budget: How much money and time can you invest in your video production? Do you have the resources and skills to create your own videos, or do you need to hire a professional?

Based on these factors, you can narrow down your options and choose the type of video that best fits your needs. To help you out, we’ve compiled a list of some of the most effective business video ideas you can use for your brand.

10 Business Video Ideas to Reach More Customers

Here are 10 business video ideas you can use to grow your brand and reach more customers. For each idea, we’ll explain what it is, why it works, and how to create it.

1. Product Demo Video

A product demo video is a video that shows how your product or service works, what features and benefits it offers, and how it solves your customers’ problems. A product demo video is a great way to showcase your product or service in action, and persuade your prospects to buy from you.

To create a product demo video, you need to:

Identify your target audience and their pain points
Highlight the main features and benefits of your product or service
Show how your product or service works in a realistic scenario
Include a clear call to action that tells your viewers what to do next

Here’s an example of a product demo video from Shopify:

2. Customer Testimonial Video

A customer testimonial video is a video that features your happy customers sharing their positive experiences with your product or service. A customer testimonial video is a powerful way to build trust and credibility with your prospects, and show them the real value and results of your product or service.

To create a customer testimonial video, you need to:

Choose your best and most satisfied customers
Ask them to share their stories, challenges, and outcomes
Record their testimonials on video, either in person or remotely
Edit the testimonials to highlight the most relevant and compelling points
Add your logo, branding, and contact information

Here’s an example of a customer testimonial video from Slack:

3. Explainer Video

An explainer video is a video that explains what your product or service is, how it works, and why it matters. An explainer video is a great way to educate your audience about your brand, your value proposition, and your unique selling point.

To create an explainer video, you need to:

Define your target audience and their pain points
Craft a simple and engaging script that answers the following questions: What is your product or service? How does it work? How does it solve your customers’ problems? Why should they choose you over your competitors?
Choose a style and format for your video, such as animation, live-action, or screencast
Record your voice-over and visuals, or hire a professional to do it for you
Add music, sound effects, and branding elements

Here’s an example of an explainer video from Grammarly:

4. Behind-the-Scenes Video

A behind-the-scenes video is a video that shows the inner workings of your business, such as your team, your culture, your processes, or your values. A behind-the-scenes video is a great way to show your brand personality, your human side, and your passion for what you do.

To create a behind-the-scenes video, you need to:

Choose a topic or theme for your video, such as a day in the life, a project showcase, a company event, or a social cause
Plan your video content, such as the scenes, the interviews, the stories, and the messages
Record your video footage, either with your own camera or smartphone, or with a professional videographer
Edit your video footage, and add music, captions, and branding elements

Here’s an example of a behind-the-scenes video from Airbnb:

5. Live Video

A live video is a video that is broadcasted in real-time on a platform like Facebook, Instagram, YouTube, or LinkedIn. A live video is a great way to interact with your audience, answer their questions, and get their feedback. A live video can also help you create a sense of urgency, exclusivity, and authenticity.

To create a live video, you need to:

Choose a platform and a topic for your live video, such as a Q&A session, a product launch, a webinar, or a tutorial
Promote your live video in advance, and invite your audience to join you
Prepare your equipment, your script, and your visuals
Go live, and engage with your viewers, such as by asking and answering questions, acknowledging comments, and offering incentives
Save and repurpose your live video for other platforms and purposes

Here’s an example of a live video from HubSpot:

6. How-To Video

A how-to video is a video that teaches your audience how to do something related to your product, service, or industry. A how-to video is a great way to provide value to your audience, demonstrate your expertise, and position yourself as a helpful and trustworthy source of information.

To create a how-to video, you need to:

Choose a topic and a goal for your how-to video, such as how to use your product, how to solve a common problem, or how to achieve a desired outcome
Break down your topic into simple and clear steps, and write a script that explains each step
Choose a format and a style for your how-to video, such as a screencast, a slideshow, or a demonstration
Record your voice-over and visuals, or hire a professional to do it for you
Add music, captions, and branding elements

Here’s an example of a how-to video from Canva:

7. List Video

A list video is a video that presents a list of items, tips, facts, or ideas related to your product, service, or industry. A list video is a great way to capture your audience’s attention, provide useful information, and generate curiosity and interest.

To create a list video, you need to:

Choose a topic and a number for your list video, such as 10 best practices, 5 common mistakes, or 3 tips and tricks
Research and select the items for your list, and make sure they are relevant, valuable, and interesting for your audience
Write a script that introduces your topic, explains each item, and summarizes your main points
Choose a format and a style for your list video, such as a talking head, a slideshow, or a montage
Record your voice-over and visuals, or hire a professional to do it for you
Add music, captions, and branding elements

Here’s an example of a list video from Salesforce:

8. Case Study Video

A case study video is a video that tells the story of how your product or service helped a specific customer achieve their goals. A case study video is a great way to showcase your success stories, demonstrate your value proposition, and inspire your prospects to take action.

To create a case study video, you need to:

Choose a customer who has achieved remarkable results with your product or service, and who is willing to share their story
Interview your customer and ask them to describe their situation, their challenges, their solution, and their outcomes
Record their interview on video, either in person or remotely
Edit the interview to highlight the most relevant and compelling points
Add your logo, branding, and contact information

Here’s an example of a case study video from Mailchimp:

9. FAQ Video

An FAQ video is a video that answers frequently asked questions about your product, service, or industry. An FAQ video is a great way to address your audience’s doubts, objections, and concerns, and provide them with clear and accurate information.

To create an FAQ video, you need to:

Identify the most common and important questions your audience has about your product, service, or industry
Write a script that answers each question in a concise and friendly manner
Choose a format and a style for your FAQ video, such as a talking head, a screencast, or an animation
Record your voice-over and visuals, or hire a professional to do it for you
Add music, captions, and branding elements

Here’s an example of an FAQ video from Adobe Creative Cloud:

10. Storytelling Video

A storytelling video is a video that tells a story related to your product, service, or industry. A storytelling video is a great way to connect with your audience on an emotional level, convey your brand message, and inspire your audience to take action.

To create a storytelling video, you need to:

Choose a story that is relevant, authentic, and engaging for your audience
Write a script that follows the basic structure of a story: a hook, a conflict, a climax, and a resolution
Choose a format and a style for your storytelling video, such as a live-action, an animation, or a documentary
Record your voice-over and visuals, or hire a professional to do it for you
Add music, sound effects, and branding elements

Here’s an example of a storytelling video from Nike:

How to Create High-Quality Videos for Your Business

Now that you have some ideas for your business videos, how do you create them in a way that is engaging and professional-looking? Here are some tips and resources to help you create high-quality videos for your business:

Plan your video content in advance.
Choose the right equipment for your video production.
Learn the basics of video production.
Edit your video footage using a video editing software.
Add music, sound effects, captions, and branding elements to your video.
Optimize your video for SEO.
Distribute your video on the right platforms, such as your website, your blog, your social media channels, or your email list.
Measure your video performance, by using analytics tools.

Business Video Ideas Continued…

Video is a powerful marketing tool that can help you grow your brand and reach more customers. By using the business video ideas we’ve shared in this article, you can create engaging and effective videos that showcase your products or services, educate your audience, and build trust and credibility.

If you need more help with creating videos for your business, you can download our free guide, Start Making Videos, which will guide you through the process of planning, producing, and distributing your videos.

You can also check out our video creation and video editing pages, where you’ll find more tips, tutorials, and resources on how to create stunning videos for your business.

We hope you enjoyed this article, and we’d love to hear from you. What are some of the business video ideas you’ve used or want to try? Let us know in the comments below, or contact us at support@filmandlearning.com.

Happy video making! 🎥